Target Audience

The museum is looking for a website that integrates interactive elements in to a website that appeals to both younger and older audiences.

What are similar websites doing?

MAGNA

As MAGNA is the most similar exhibition to the one described in the brief, I decided to use this as my primary research for the target audience. Their target audience ranges from young children to seniors and whole families. When first visiting the website it is clear that it is portrayed as an exhibition for the whole family by showing images of families/children interacting with the exhibition.

The navigation is clear and easy to navigate, each part of the navigation splits up in to a sub-navigation with further options for the user to select.